After 85 years of production, Lego has announced plans to make new pieces from plant-based plastic instead
In a bid to turn more eco-friendly, the Danish toymaker has begun production on 25 various brick shapes that will resemble leaves, bushes and trees.
Other sustainable shapes will include the brushes in the car washes, street sweepers on the Lego City line and dragon wings.
They will be made out of polyethylene, which is made from sugar cane, and will be rolled out in Lego box sets later this year. However, the toy manufacturer admits that this material is not strong enough to make regular Lego pieces.
The brick shapes will be made out of polyethylene, which is made from sugar cane, and will be rolled out in Lego box sets later this year. However, the toy manufacturer admits that this material is not strong enough to make regular Lego pieces
Lego is investing one billion kroner and hiring around 100 people to ensure that its promise to ban all plastic blocks by 2030 is fulfilled.
Lego said: “Resources should be sourced and used responsibly, so they will still benefit future generations. We are constantly in pursuit of more sustainable solutions to our raw materials consumption and our packaging.”
Tim Brooks, vice president of environmental responsibility at Lego, said: “We want to make a positive impact on the world around us, and we are working hard to make great play products for children using sustainable materials. This is a great first step in our ambitious commitment of making all Lego bricks using sustainable material.”
Lego has also committed to reducing carbon emissions by promising 100 per cent renewable energy by 2020 and is aiming for a carbon neutral supply chain.
The toy firm has also advised any families with unwanted plastic bricks to donate them to charity shops, or recycle them.